A Tigers Adventure

 

  • What was done successfully to meet the wants and needs of the target audience?
    • The target audience was the 6yr old boy who had lost his stuffed tiger. The caretaker of the tiger made sure to take pictures and write a brief story about the tigers time in that area. This made it an experience for the boy when his tiger was picked up at the airport.
  • How was the social and consumer experience addressed? Was this done successfully? Explain.
    • Socially, the posts became popular due to the kindhearted nature of whomever was taking care of the stuffed tiger. This became something exciting for all who followed the story looking for the happy ending of Owen meeting his tiger, Hobbs again at the end of their trip.
  • How were the digital media followers handled?
    • The followers appeared to be satisfied with the results of what happened and although there was no response to the comments on the different digital medias, the international airport kept them up to date on what happened.
  • Is there something that could have been done differently to make that experience more efficient? Why, or why not?
    • The event happened because someone kind and creative had an idea to make a sad situation a happy one for a young child. The Tampa International Airport gained popularity for this at this time because of this and the digital media did well to express this and I believe that it was all done well because it was kept up to date, encouraged follow up from followers, and was well covered across different sources.

·       Take a look at the company's current website, major social media page, or mobile site, if applicable. What is the company doing effectively now? How are ethical engagements in social media helping with effectiveness? If the company is using a mobile application, how does the app meet the consumer's need?

·       The Tampa International Airport continues posting on their digital medias, Facebook, X, and Instagram that are comical and informative with changes to new flights being available. The engagements determine who they’re trying to attract and this story for example, drew in parents or guardians that can appreciate the nature of it. They put themselves in that story and hope that someone will do the same for their child. The Tampa International Airport doesn’t have a legitimate app, but I imagine that it’s on it’s way for the frequent flyers through their location.

 

References

Tampa International Airport. Facebook. https://www.facebook.com/FlyTPA/

Tampa International Airport. Instagram. https://www.instagram.com/flytpa/?hl=en

Tampa International Airport. X. https://x.com/flytpa?lang=en

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